Wednesday, November 30, 2011

Grammy nomination concert cheapens awards

The Academy of Recording Arts and Sciences' decision to air a nomination special and concert for the Grammy Awards is slightly baffling. The Grammys have had ratings struggles (as have most award shows) and are looking to gain viewers. In the last few years, they've expanded upon the nomination announcement, adding an over-stuffed concert to the announcement of only a few nominees. Wednesday's special was another awkward show, in which contractually obligated CBS stars stuffed as much music and bombast into one hour, with little emphasis on the nominations. The nomination reveals were strange, between the odd delay in the song playing and the artists' image on the big screen and the presenters' reading of the song (don't forget missteps like Nicki Minaj's inability to pronounce Bon Iver). I'm disappointed with myself for wasting time on them (especially since it made me forget The Soup, which is now, inexplicably and annoyingly, on Wednesdays now).

When other award shows present their nominees, the announcements are short, sweet and to the point. Here, the award presentations are second to the performers during the concert; I'm sure we'll see many of the same performers at the Feb. 12 ceremony anyway. They aren't going to be as fun come February, because we've already seen the show. A tribute to a song going into the Grammy Hall of Fame (Grandmaster Flash and the Furious Five's "The Message")? How special is this tribute if it's not even during the real Grammy Awards? Wouldn't it make more sense to profile the song come February, instead of here? How special is an in Memoriam? And does Lady Gaga really deserve to perform multiple times (I say this as someone who saw her in concert in 2010 and enjoyed it, by the way, so Little Monsters need not attack)?

This concert existed solely to further clutter the TV with concerts that masquerade as award shows. Come on, how many ACMs, AMAs, WMAs, VMAs, etc., do we really need? The way the Grammys present themselves now, the awards are secondary and losing meaning year after year.

CBS, the Academy: If you want to distinguish your awards from others and keep the Grammys' reputation for being the ultimate prize in music, keep the awards fair and a one-time only event. Note: fair does not necessarily mean "outside of the mainstream." But, really, the screech-fest that is Katy Perry's "Firework" is one of the best recordings of the year? Just because it's popular, doesn't mean it's good, but that's another matter. The way it is now, it's just another way to fill multiple holes in the schedule.