Friday, July 8, 2011

Syndicated How I Met Your Mother episodes feature digitally-added advertisement

The video below is a Internet advertisement for season four of "the Office," describing what the Dunder Mifflin staff did in the summer of 2007.



This always made me laugh, because in a way, it broke the space-time continuum. I can't help but wonder if, when Michael took the staff to see "Knocked Up," they thought to themselves: gee, Darryl looks a lot like the club doorman, Ryan looks an awful lot like that skeevy doctor and Steve Carell looks a lot like our boss!

Well, that continuum is becoming even more useless, and advertising is become a lot more shameless. As Entertainment Weekly and Slashfilm reported, syndicated reruns of shows like "How I Met Your Mother" now have advertisements digitally superimposed in the background.

Eagle-eyed viewers saw ads for films such as "Zookeeper" and "Bad Teacher" in episodes, ads that were not in the original or DVD versions. How could they be? These HIMYM episodes originally aired years ago (and were set in the years in which they aired, based on the show's narrative structure), long before these movies were likely in development. It's a simple, if shameless way to get the word out without airing a commercial spot (which would likely be skipped when viewed on DVR ... or VCR, if you're cheap like me and still live in the '90s), but it also seems a little tacky.

As with the above example with "the Office," I find the "Bad Teacher" ads amusing. If Marshall Eriksen exists in the HIMYM world, can Jason Segel also exist? After all, Segel became famous largely for playing Marshall, which is likely how he got a role in "Bad Teacher." How can Segel become famous for playing a "real" character? I realize this is probably far too analytic of a mindless viewing of a TV rerun, but I guess that's how I deal with my annoyance at the shamelessness of this.

Do you feel like you're more likely to see a film when it's integrated into shows like this? For me, I already know I'm never going to watch "Zookeeper," whether Marshall and Barney walk by an ad for it or not. But, could it subliminally work for lesser-known media products, or ones that inspire cravings (I'll admit to getting a hankering for T.G.I. Fridays breadsticks when I see that stupid "Zookeeper" ad)? I've always been fascinated by product placement and I'm curious where others stand on it.

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